Tuesday, June 8, 2010

The Jablum story part 1

Up in the lofty Blue Mountains of eastern Jamaica, where daybreak must sift through the early morning mist, lies Mavis Bank, a small rural town. This is the site of Jamaica's exalted "black gold", the home of the Mavis Bank Central Factory, the domain of the world's beloved Blue Mountain Coffee, JABLUM.

    The Mavis Bank Factory was built on just five acres of land in 1920, when Victor C. Munn, an English planter and processor, established what would become a family business for generations. But the origin of Blue Mountain Coffee dates further back to the early 18th century when, in 1720, a few precious Arabica coffee seedlings were brought from Hispanola by the British Governor in Jamaica. This gave birth to coffee cultivation on the island, but its subsequent extraordinary growth could be attributed to the diligence of Haitian coffee growers who fled their island during its 1790 revolutions, and the enterprise of newly freed Jamaican slaves who retreated to the quiet of the Mountains to start new lives. The latter, now free to cultivate crops on their own lands, immediately claimed their share of the coffee trade. One thing had become clear to those who settled in the area- the coffee berry grown in the Blue Mountains was unlike any other. The Blue Mountains slowly became the focal point of those who began to take notice of the unique special qualities of the coffee produced there. Indeed, the dedicated farmers who cultivate the coffee berry boast of a long lineage between their families and the JABLUM's Blue Mountain Coffee.

For great prices on Jablum and other authentic Jamaican products please visit www.realjamrock.com

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